Mobile Fraud Council

Join Our Future of Mobile Fraud Council

Mission

The MMA has created a Future of Mobile Fraud Council to better help our members stay ahead of Mobile marketing fraud. Specifically, the mission of this committee is to help marketers:

  1. Assess and self-diagnose and understand their exposure to fraud;
  2. Combat fraud by providing education regarding the various types of fraud and the solutions available; and
  3. Evaluate the impact of their efforts.

Stay tuned for future meetings and updates.

Interested in participating in the Future of Mobile Fraud Council?

Fill out the form below and we will get in touch shortly.

COUNCIL MEMBERS INCLUDE:

Survey Results Summary

As a prelude to the creation of the council, the MMA conducted an initial benchmarking survey to identify global trends when it comes to how marketers combat fraud, their expectations and strategic plans about the future, as well as their own evaluation of the effectiveness of these practices.

Download a PDF version of the infographic.

Program Leadership

TERRI SCHRIVER
SVP Enterprise Media
Bank of America
KEVIN FRISCH
CMO
Wag Labs, Inc.

Check these resources we’ve developed to help get you started:

MMA 2019 Mobile Fraud Survey

Brand Safety - Viewability and Fraud

The important discussion about how brands can protect themselves online is the impetus behind this white paper of 14 burning topics that need to be addressed, we have chosen three priorities for this stage of the discussions: brand safety, viewability and ad fraud.

Download the full document here and let us know your thoughts and suggestions for other mobile topics by writing to committees@mmaglobal.com