MMA Global APAC

🛒📈 Retail Media: Blending the science of performance and the art of brand building 🎨 The marketing world is experiencing a major transformation with the emergence of Retail Media Networks (RMNs), marking what some see as the third wave of digital advertising.RMNs are more than a fad; they're a paradigm change in how brands connect with consumers and measure advertising effectiveness. Ken Mandel, Regional Managing Director of GrabAds and Brand Insights, cites McKinsey's findings that RMNs are a $100 billion global business on a hyper-growth trajectory. Notably, Southeast Asia is experiencing even faster growth, with GrabAds and Kantar's report, "Unleash Your Full Potential with Retail Media Networks," projecting a $4.7 billion market size by 2030. 🔮 Looking Ahead: Future Prospects and Challenges As the landscape evolves, brands must be nimble to fully leverage RMNs. Here are some key strategies for maximizing RMNs in Southeast Asia, as outlined by Ken Mandel and Rohit Dadwal, CEO of MMA Global APAC, at the CEO & CMO Summit: 📈 Choose the Right Partner: The SEA RMN landscape is diverse, with each platform offering unique strengths. Select partners with large, engaged audiences, a flexible ecosystem, and an omnichannel presence. 📈 Go Full Funnel: Treat RMNs as a comprehensive solution for brand building and performance marketing to ensure optimal returns. 📈 Start Today: Shed the misconception that RMNs are just for CPGs. McKinsey's analysis shows over 75% of non-CPG advertisers plan to increase their RMN spend. Consider allocating at least 10% of your budget to tap into this powerful channel. Integrating RMNs into your marketing strategy offers a compelling way to enhance brand visibility and drive sales performance through data-driven insights. As these networks become increasingly dominant in digital advertising, understanding and utilizing them becomes paramount. Brands that effectively harness the power of RMNs will likely find themselves at the forefront of the digital advertising revolution, reaping significant rewards in terms of customer engagement and ROI. 💡Read the full article here: https://lnkd.in/eZbrgx6N Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #RetailMedia #DigitalAdvertising #MarketingEvolution 🛒📈

💼🌟 How Salesforce Uses AI and Cloud to Improve Customer Relationships In a recent interview, Martin Kihn, Saleforce Technologies Private Limited's Senior Vice President of Strategy, delves into the transformative power of AI in customer experience. Salesforce's dedication to a Customer Data Platform (CDP) provides marketers with a centralized hub for customer data, enabling informed decision-making. Kihn discusses pivotal choices in data management, vendor selection, and the integration of AI models to revolutionize marketing strategies. Let's engage in a conversation! What's your take on AI's role in fostering stronger customer relationships? Have you explored the implementation of a CDP within your organization? Listen to the full episode for a deep dive into AI's impact on marketing: https://lnkd.in/eHNh5e5N Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #salesforce #AI #CustomerExperience #MarketingStrategy

🏆 5 Benefits to Enter the SMARTIES™ Awards 2024 🏆 The SMARTIES™ Awards symbolize excellence in marketing, honoring the most innovative and impactful campaigns globally. Yet, the rewards of participation reach far beyond the trophy. Here are five compelling motives why joining the SMARTIES™ Awards 2024 can propel your marketing endeavors and career: 🏅 Recognition and Prestige: SMARTIES™ winners receive industry recognition beyond the trophy. They'll be added to WARC 100's ranking of the world's most awarded campaigns and companies for media, as well as RECMA's global scoring of media agencies, plus the MMA Business Impact Index showcasing the best in marketing globally. 💡 Showcasing Innovation and Expertise: Compare your work against industry leaders, showcasing your team's expertise and positioning your brand as a trendsetter. 🤝 Networking and Industry Connections: Forge invaluable relationships with professionals, agencies, and influencers, enhancing your brand's credibility and opening doors to new opportunities. 🚀 Learning and Inspiration: Gain insights from industry experts, discover cutting-edge techniques, and spark creativity to fuel your marketing strategies. 📈 A Catalyst for Growth: Refine your approach, set benchmarks for success, and stay ahead of the curve by participating in the SMARTIES™ Awards 2024. 🏆Register now: https://lnkd.in/ds4nHqH Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #SMARTIES2024 #MarketingExcellence #InnovationInMarketing #AwardWinningCampaigns #MarketingCommunity

🛍️ Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready? 🛍️ TikTok's new whitepaper with Accenture uncovers new insights into Shoppertainment! This data-driven report unveils a $1 trillion opportunity in APAC by 2025, driven by the fusion of content, entertainment, and education that influences purchases. Here's why you should dive in: 🔄 Shifting Consumer Behavior: Discover how APAC consumers prioritize authenticity and value over impulsive buys. 📈 The Rise of Content Platforms: Explore the convergence of browsing and buying on platforms like TikTok. 🌟 The Power of Communities: Learn how "content communities" are influencing purchase decisions more than ever. The era of discount-driven commerce is fading. This whitepaper equips brands with insights to: 📝 Craft engaging, value-driven content that resonates. 📲 Build seamless browse-to-buy experiences on content apps. 👥 Embrace content communities for deeper engagement. Don't fall behind! ➡️ https://lnkd.in/g9VsWYHp Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam | TikTok for Business #Shoppertainment #APAC #CommerceMarketing #TikTok #Accenture

🇹🇭🏆 Thai Marketers, Unleash Your Creativity! The SMARTIES Thailand 2024 Awards Are Now Open! 🏆🇹🇭 🎉 The second year of the prestigious SMARTIES Thailand awards is here! 🎉 Do you have an impactful marketing campaign that's delivering outstanding results? The SMARTIES Thailand, a coveted award recognizing marketing excellence, wants to celebrate your achievements! 🚀 Why Enter the SMARTIES Thailand 2024? 🚀 🏅 Become a Marketing Leader: Earn industry recognition for your groundbreaking strategies and exceptional campaign outcomes. 📈 Boost Your Brand Presence: Showcase your marketing expertise and propel your brand to the forefront of the Thai market. 🌐 Expand Your Reach: Award-winning campaigns garner significant media coverage, propelling your brand into the spotlight and reaching a wider audience. 🤝 Build Valuable Connections: Network with industry leaders, judges, and potential collaborators at the prestigious awards ceremony. 📊 Benchmark Your Success: See how your campaigns stack up against the best in the business and gain valuable insights for future initiatives. Don't miss this chance to be recognized for your marketing brilliance! Head over to the SMARTIES Thailand website to learn more and submit your entries today: https://lnkd.in/dvrhC2y7 Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #SMARTIES #MarketingAwards #MarketingThailand #ExcellenceInMarketing

🔓 Engagement Unlocked: Using Attention to Boost Brand Outcomes In today's digital world, grabbing and retaining consumer attention is the ultimate challenge. With content overflowing across various platforms, marketers face the daunting task of standing out amidst the noise. Enter the concept of attention in advertising – a game-changer in navigating this digital landscape. Attention isn't just about capturing eyeballs; it's about engaging your audience in meaningful ways. In digital advertising, attention is the currency that drives brand success. 🔑 Curious to learn more about how attention can supercharge your brand outcomes? Dive into the full article by Megan Reichelt | SEA Country Head | Integral Ad Science to get into the importance of attention in digital advertising and how it can propel your brand to new heights: https://lnkd.in/ea7er8-m Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #DigitalMarketing #AttentionIsKey #BrandSuccess

🚀💼 D2C Done Right: Your Guide to E-commerce Domination! 💼🚀 Are high customer acquisition costs and unclear ROI holding your D2C dreams hostage? 🔓 It's time to break free! The D2C Advantage X Toolkit, a collaborative effort by MMA Global India & Publicis Commerce, is your game-changer guide to maximizing ROI and profitability in the dynamic world of D2C. 🔍 This FREE toolkit empowers C-suite executives and Brand Leaders with: 🏆 Winning D2C Strategies: Craft a clear value proposition and build a roadmap for success. 🔒 Taming the D2C Challenges: Navigate high customer acquisition costs, operational complexities, and the elusive path to profitability (80% of D2C ventures haven't cracked it yet!). 🛍️ Personalized Commerce Power: Unlock the secrets of driving brand loyalty and crafting personalized experiences for your customers. 🔄 Omnichannel Mastery: Learn how D2C fits into your overall marketing strategy and leverage first-party data for impactful marketing campaigns. The D2C Advantage X Toolkit is packed with actionable strategies, industry insights, and a clear roadmap to unlock the true potential of D2C for your brand. 🛑 Stop struggling, start thriving! Download your FREE copy of the D2C Advantage X Toolkit today! Click here: https://lnkd.in/gRcbGrUj Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #D2C #Ecommerce #MarketingStrategy #BusinessSuccess #ROI #Toolkit 📈🔧

🌟 Make Your Mark on Marketing Excellence! Become a Member of SMARTIES 2024 Screening Councils 🌟 We're on the lookout for passionate marketing professionals like YOU to join our esteemed screening council for the prestigious SMARTIES™ 2024 Awards. Why Become a member of SMARTIES™ 2024 Screening Councils? 🚀 Be at the forefront of innovation: Evaluate entries across diverse categories, discovering the latest marketing trends and cutting-edge campaigns. 🔍 Shape the future of marketing: Your insights will help us recognize and celebrate the best work in the industry, influencing the future of marketing practices. 🤝 Network with industry leaders: Connect with fellow pre-screeners, accomplished experts, and marketing innovators. 🏆 Contribute to a prestigious program: Ensure only the most impactful campaigns advance to the finals, upholding the SMARTIES™ Awards' reputation. Do you have what it takes? ✅ A deep understanding of marketing principles and best practices? ✅ A passion for innovation and creativity? ✅ A keen eye for detail and a commitment to excellence? If so, we want to hear from you! Submit your interest NOW: https://lnkd.in/gDrAPBe6 Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #SMARTIESAward #MarketingExcellence #PreScreener #Opportunity #MarketingCommunity

🔍 How AI is Helping Us Understand and Streamline Messy Customer Data Barry Padgett, CEO of Amperity, is pioneering the use of AI to tackle a critical challenge: the fragmentation of marketing data within large companies. With data pouring in from various systems and services, it's common to find customer information scattered across different platforms. This lack of integration hampers efforts to gain a comprehensive understanding of each customer. As access to third-party data dwindles, Padgett emphasizes the importance of consolidating and harmonizing internal data sources. Amperity steps in to empower big retailers and other enterprises by streamlining their information, thereby enhancing the overall customer experience. Discover how AI is revolutionizing data management and driving customer-centric strategies. Listen to Barry Padgett's insights and Amperity's innovative solutions: https://lnkd.in/ejwDSxGx Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #AI #DataManagement #CustomerExperience #Innovation #Amperity

🔍🔒 The Personalization Paradox: Balancing Delight and Data Privacy in the Digital Age 🔒🔍 The digital advertising landscape is experiencing a dramatic transformation. Consumers are demanding more control over their data and privacy, yet they still crave personalized experiences that feel relevant and tailored to their needs. This creates a crucial challenge for marketers: how can we deliver hyper-relevant advertising without eroding consumer trust? This is no easy feat. It requires a delicate balancing act – a personalization paradox. Here's a deeper dive into this complex issue: The Rise of Privacy-Conscious Consumers: 🔍 Empowered Users: Consumers are increasingly aware of how their data is collected and used. Privacy regulations like GDPR and CCPA have further heightened this awareness. 🔒 Shifting Expectations: People expect brands to be transparent about data practices and offer choices regarding data collection. A "spray and pray" approach to advertising simply won't cut it anymore. The Desire for Personalized Experiences: 🎯 Tailored Content Craving: Consumers are bombarded with generic ads. They yearn for advertising that feels relevant to their interests and needs. 💰 Personalization Pays Off: Studies show that personalized experiences lead to higher engagement, conversion rates, and brand loyalty. Navigating the Paradox: 🔐 Earning Trust is Paramount: Developing a "privacy-by-design" approach is crucial. Transparency and education about data practices are key to building trust with consumers. 🔍 First-Party Data is King: Focus on collecting and leveraging first-party data, gathered directly from consented consumers. This puts you in control of a valuable data source. 💼 Invest in Customer Data Platforms (CDPs): CDPs help you manage first-party data effectively, creating a unified customer profile for more targeted experiences. 🎯 Contextual Targeting Gains Traction: Focus on understanding the context in which users encounter your message (e.g., browsing behavior, website content). This allows for relevant ad placement without relying heavily on personal data. The future of advertising lies in striking a balance between personalization and privacy. Marketers who can deliver relevant, contextual advertising experiences while fostering trust and respecting user privacy will be the ones who stand out. 🔽 Ready to delve deeper into this topic? Download a MMA's marketer’s guide on future-proofing data: https://lnkd.in/gADkCcnV Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #PersonalizationParadox #DataPrivacy #DigitalAdvertising #PrivacyFirst #MarketingStrategy 📊